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Why businesses need to prioritise cross-generational marketing in 2022

Why businesses need to prioritise cross-generational marketing in 2022
zululandobserver.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from zululandobserver.co.za Daily Mail and Mail on Sunday newspapers.

South africaRoss sibbaldReagan kokCommercial directorStriata southBaby boomersPieter geyserGenerational marketingPurchasing power

Why businesses need to prioritise cross-generational marketing in 2022

<p>While businesses may see the value of engaging with the younger generation’s increased purchasing power, they should avoid focusing their marketing only to this demographic, as older generations such as Generation X and Baby Boomers continue to hold considerable purchasing power.</p>

South africaRoss sibbaldReagan kokCommercial directorStriata southBaby boomersPieter geyser

Why businesses need to prioritise cross-generational marketing in 2022

Why businesses need to prioritise cross-generational marketing in 2022
lowvelder.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lowvelder.co.za Daily Mail and Mail on Sunday newspapers.

South africaRoss sibbaldReagan kokCommercial directorStriata southBaby boomersPieter geyserLocal newsReaking newsEws headlinesElspruit news headlinesGenerational marketingPurchasing power

Generational inclusivity: a brand priority

Global proptech company Mallcomm has signed its first partnership in South Africa with local Reit Liberty Two Degrees.

South africaSouth africanRoss sibbaldReagan kokSalesforce stateBaby boomersHoorah digitalStriata southPieter geyser

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