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Graphic designer Ira Ivanova treats each project like a game where you set your own rules
The Berlin-based designer aims to rethink and record the visual indicators of our time.
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Berlin-based designer Ira Ivanova finds delight in experimentation. In her practice, coming up with new rules through changing systems and approaches might just change the outcome of your work for the better. “For me, the most exciting part is to experiment and to treat a project as a game where you come up with the rules and you play it. So I’m trying to work as much as possible with clients who have the same interests,” Ira tells It’s Nice That. “In the past few years, I realised that it’s important to work on your personal explorations. This way you’re not dependent on someone else’s opinions and goals. Which gives you total freedom but at the same time can be a challenge.”