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Four Thoughts For The Year Ahead | By Eric Amador

To be honest, I did not have the current Russian-Ukrainian tension on my bingo card. That said, last month I took a look at some of the industry predictions for 2021 and what we actually saw throughout the year. It seems only fair that I should make predictions of my own if I’m going to evaluate others’ predictions. So, here we go:

The metaverse, where does hospitality fit in a world of digital & physical reality?

What is the metaverse? While most people heard the term “metaverse” in October of 2021 when Mark Zuckerberg announced Facebook was changing their name to “Meta” the term actually dates back to June of 1992 and a Sci-Fi novel by the name Snow Crash written by Neal Stephenson. The metaverse as we know it now is not one specific thing or place, it is the intersection of virtual reality, and augmented reality, based in the digital world, aka the internet.

BirchStreet Systems Attend BITAC Food & Beverage Event in Tampa

BirchStreet Systems

BirchStreet Systems, Inc. provides global enterprises with a complete procure-to-pay business solution deploying a SaaS model using cloud technology. BirchStreet software focuses on improving business processes by automating eProcurement, AP Automation, Inventory Control, Recipe Management System, Capital Projects and Executive Dashboard modules to support the hospitality industry. Thousands of businesses in over 100 countries currently subscribe to BirchStreet to connect and do business with a network of more than 345,000 suppliers. Established in 2002, BirchStreet is privately held and is headquartered in Newport Beach, California with offices in China, Singapore, and India.

BirchStreet Systems Announces Investment from Parthenon Capital

BirchStreet Systems (“BirchStreet” or the “Company”), a leading provider of procure-to-pay software to the hospitality sector, today announced an investment from Parthenon Capital (“Parthenon”), a leading growth-oriented private equity firm with deep technology and payments investing experience.

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