logos and and later on other things with the grateful dead logo on it, and they actually licensed these street merchants to be able to sell official logo merchandise in the parking lots. and almost every other band would say no way. we re going to crack down, not going to allow that. the grateful dead said sure, let s partner with these people, keep the community vibe going. give people the option of what type of t-shirt they want. throughout the long strange journey of the grateful dead, the band was never afraid to try new things and challenge the status quo. they looked quiz bombing right in t conventional wisdom right in the eye and said you re wrong. we ll innovate in every way, shape and form on our products and our marketing. this next piece we ll show you is not your typical small business story. after all, how much us are rock stars, but the lesson in this next story can be applied to any company that goes into a partnership where you give up
first of all, how are you doing? are you okay? caller: well, i m still a bit shocked after what i witnessed, but i can t imagine what, you know, the people that were directly affected are going through right now. so, you know, i m thinking about them right now. we all are. we all are. so, i know that you live in washington. you re a musician. you tour internationally. you apparently had a gig tomorrow, and here you were on your bike at the wrong place at the wrong time. what did you see? caller: well, it was close to 5:00, and you know, for a lot of people that don t know, the ramblas is probably the most popular tourist attraction in barcelona. it s a wide promenade full of, like, street merchants and pedestrians and street performers, and i was just reaching the very top of that road, and i heard everybody scream to my left and i look