its legions of hair brush hopefuls to stick with the mainstream acts that up its click count. such as lady gaga whose newest video amassed more than 66 million views in its first six weeks on the site. eminem will be there, too, likely performing his 38 million click hit berserk and to keep its street cred intact, arcade fire will round out the lineup. the grammys and mtv seem to have covered this territory with their own attention grabbers but youtube is trying to aim wider. taped performances by artists in seoul, moscow, london and rio will precede youtube s 90 minute live event in new york. and spike jones, who music video fans might know best for directing the beastie boys pre-youtube hit sabotage will call all the shots. for the average person, youtube is about short hits. youtube is trying to create a different kind of use here,
it helps his business thrive, and it s kept his street cred intact. what are you doing is counter intuitive to the life of a tattoo artist? do you get pushback? absolutely. what are they saying? most people don t understand why i tried to go there route. go down in their late age. there s artists out there today, 77 years old, still tattooing live nation one-bedroom apartment. i think it s my duty to make it work. reporter: making the work environment for inviting for employees he hasn t forgotten about his clientele. he s used howard schultz as his inspiration. you d like to be the starbucks of a tattoo parler, what do you mean. he took a simple habit of human nature and made it chic and elegant. the same can happen with tattooing. reporter: intent on building his brand. he teamed up with the house of blues in las vegas and years later opened kink ink in his