more than $60 a month. unsubscribing is an easy way to cut costs and battle soaring inflation. netflix now says it will offer a cheaper service early next year, like much of its competition, one with advertising. when you start to run out of subscribers to add, this all of a sudden becomes a really attractive proposition. if you want to continue to expand your subscriber base, you have to go into advertising. reporter: the netflix series stranger things passed a billion viewing hours this month, according to the company s numbers, which helps. but when one hit is over, subscribers will want another stephanie gosk, nbc news still ahead on nbc news, exclusive. how top guns are training the next generation of airline pilots