Global Streaming Boom Likely to Dip in 2021, Says Analysis From NATPE
Jamie Lang, provided by
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Streamers ruled NATPE even if super indies made most of the big announcements. That said, global platforms won’t have it all their own way in 2021, Omdia, a London consultancy, predicted in a NATPE Miami presentation.
In 2020, across the 328 online video subscription services that Omdia tracks, more subscribers over 226 million were added to the VOD industry than at any other point in history, Omdia’s Maria Rua Aguete said on a NATPE Miami Panel.
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“2020 has been a fantastic year for the video streaming market,” she explained in a presentation on the current state of play for streamers. “Pandemic had people locked down at home, but in terms of growth and in terms of paid additions to online subscriptions, it was one of the best years ever.”