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15 new fruity spirits hitting supermarket shelves this summer

  Haig Club Mediterranean Orange Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).

13 new fruity spirits hitting supermarket shelves this summer

  Haig Club Mediterranean Orange Diageo is hoping to attract “non-whisky drinkers” to its Haig Club brand this summer with the launch of an “accessible” Mediterranean Orange variant. The 35% abv spirit offers “fresh and juicy” flavours of marmalade oranges and orange blossom and should ”recruit a new generation of drinkers” who are choosing sweeter drinks, according to the booze giant. Haig Club is further appealing to this audience by recommending a perfect serve for the spirit: paired with lemonade over ice and served with a slice of lemon. The drink launches into Waitrose from 12 April and will hit Asda, Morrisons and Tesco from 19 April (rsp: £25/70cl).

Sipsmith creates gin using Wimbledon strawberries

Sipsmith creates gin using Wimbledon strawberries 7th April, 2021 by Nicola Carruthers Beam Suntory-owned Sipsmith gin has launched a strawberry-infused bottling to mark its partnership with the Wimbledon tennis tournament. Sipsmith Strawberry Smash Gin is made with strawberries from Kent, UK Sipsmith Strawberry Smash Gin (40% ABV) is the second expression in the brand’s limited edition Sipping Series, following the release of Sipsmith Chilli & Lime Gin last year. The new bottling marks the first year Sipsmith has served as the official gin partner of The Championships, Wimbledon. The expression is made by blending English mint with ripe strawberries from Hugh Lowe Farms in Kent, the exclusive grower of strawberries for Wimbledon. The strawberries, from the 2020 harvest, and mint are combined with the brand’s London Dry Gin.

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