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Merrilee Kick is Creating a Big Buzz How an ex-Plano high school teacher built a quirky libations brand into a $70 million global enterprise. By Brandon J. Call Published in D CEO December 2020 Photography by Sean Berry | The Nest Images Courtesy of BuzzBallz/Southern Champion On a hot Texas afternoon in the mid-2000s, then-Plano West Senior High School teacher Merrilee Kick was sitting by her pool grading papers when she had a hankering for an alcoholic beverage. How cool would it be, she thought, to sip a cocktail out of a plastic container so she wouldn’t have to worry about breaking a glass bottle? Kick didn’t want to miss out on any pool time, either, so the concoction needed to come pre-mixed and ready-to-drink. She also wanted a beverage that wouldn’t fill her up or make her feel bloated and, most important, it needed to be strong enough to get her buzzed.

United statesBlair caseyMahesh raisinghaniSean berryAndrew johnCircle kPlano west senior high schoolPlano independent school districtUniversity of north texasUniversity of texas at austinTexas woman universityMerrilee kickSouthern championSmirnoff iceNorth texasTexas woman