If you're as big a fan of boba as we are, you'll find Joyba Bubble Teas to be an excellent choice for its convenience. Here are the top six flavors, ranked.
To ensure launch success in the fast-growing Bubble Fruit Tea beverage market, Del Monte Foods has partnered with New York-based brand design agency CBX to establish its bubble tea beverage Joyba brand with unique positioning, tone, and reason for being.
Del Monte Foods is tapping into the fast-growing Bubble Fruit Tea beverage market with the launch of its new bubble tea brand: Joyba. To ensure launch success, Del Monte partnered with New York-based brand design agency CBX to establish the new beverage brand’s positioning, tone, and reason for being.
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Dive Brief:
Del Monte Foods is introducing a line of boba shop-inspired beverages called Joyba Bubble Tea, the company said in a statement. The canned fruit and vegetable maker said the bubble tea is the first product of its kind to reach retail shelves.
The boba, or bubble tea, comes in four flavors: Strawberry Lemonade Green Tea; Raspberry Dragon Fruit Black Tea; Mango Passion Fruit Green Tea; and Cherry Hibiscus Tea. Each 12-ounce cup contains 120 calories and no artificial flavors or sweeteners, according to the company.
The teas are the second product for Del Monte Foods that incorporate the popular popping boba. The company also was the first to use the bubbles in fruit cups in 2019.