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March 16, 2021 at 10:08 AM
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Deborah Brightman Farone: CEO, Strategic Marketing Advisor – Farone Advisors LLC
As an unprecedented year comes full circle, many businesses are taking the opportunity to reassess their business development strategies, tactics, and goals. For law firms, some trends have become clear – and now is the time to take stock and make sure your firm is keeping up, says business development and marketing expert Deborah Farone.
Assess your technology. “There’s much more stress on the technology that marketing departments are using,” Farone observes. “Because everyone is working from home, people need information online, at their fingertips.” CMOs and partners expect their teams to be able to implement dashboards they can use to access client data, from pitching, to billing, to client service teams.