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The OOH campaign for Hyundai Alcazar has been executed by Laqshya Media Group 12 Mar, 2021 - 12:31 PM IST     |     By indiantelevision.com Team     MUMBAI: 2021 has started on a positive note for the auto industry with multiple new launches and brands foraying into new segments. One such venture is the Hyundai Alcazar. With this model, Hyundai Motor India Ltd (HMIL) enters the seven-seater premium SUV category, competing with the likes of Mahindra XUV500, Tata Safari and MG Hector Plus. The OOH campaign for the SUV, inspired from the royal heritage of castles and palaces, has been executed by Laqshya Media Group.  ‘Alcazar’ is a Spanish word which means palace. Thus, the agency said, the creative rendition was focused on palaces to depict the grandeur and premium aspect of the car. It is a 30-day campaign running in Delhi, Mumbai, Bangalore, Chennai and Hyderabad. The main aim was to announce the name with a bang and create curiosity in the mind of the TG for the

Andhra pradeshTamil naduSandeep malhotraHyundai motor india ltdLaqshya media groupTata safariLaqshya mediaStrategic hyperlocal7 seater suv alcazarஆந்திரா பிரதேஷ்தமிழ் நாடுசந்தீப் மல்ஹோத்ராஹூண்டாய் மோட்டார் இந்தியா லிமிடெட்லக்ஷ்யா மீடியா குழுடாடா சஃபாரிலக்ஷ்யா மீடியா