›The conscious sip: Your drink impacts the planet more than you realise. It’s time for sustainable cocktails
The conscious sip: Your drink impacts the planet more than you realise. It’s time for sustainable cocktails
Sustainable cocktails reduce carbon footprint as they stick to the ideology of using seasonal and local produce to create concoctions.
Synopsis
Right from the process of distilling to packaging and shipping, every step has a carbon footprint.
Do you ever think about the environment when you order that Bloody Mary? Or wonder what your carbon footprint might be as you sip on a frozen Margarita? Or even pause to question how harmful your cocktail may be for the planet? Well, if you don’t, you’re not alone. But it is time to start.
Courtesy: Stranger and Sons
Synopsis
Stranger & Sons wants to be an aspirational Indian gin brand. In order to achieve that, it is limiting its potential consumer base to the top 2% of the population by income who can pay for expensive alcohol. But how sustainable is this strategy in a price-sensitive and whiskey-dominated market like India?
This New Year’s celebration was like none other. Confined to our homes, while missing the dressing up and the dance floor, the party mood, however, was still in full swing and the spirits were high. Thanks to a smaller guest list, fewer get-togethers across the year, and months of saved discretionary income, most consumers are now open to experiment with premium alcohol brands.“When we started, we weren’t looking to replace any gin brand in the