The long-term goal is to reach 100 units by the end of 2024.
The origin of Wing It On! dates back to Matt Ensero’s teenage years, when he and his friends repeated the same argument each football Sunday who’s going to get the wings?
The closest store was 30 minutes away, which meant missing part of the game and eating wings that weren’t in the best condition. So Ensero decided to take matters into his own hands.
Ensero and his father sold their company, Straight A School Supplies, to their biggest competitor in Connecticut. Then came the business plan and the first official Wing It On! store in Waterbury, Connecticut, in August 2011. Fast forward three years to 2014, and the brand started its franchising journey with a location on the campus of Central Connecticut State University. From there, the company expanded to Linden, New Jersey. Ensero eventually moved to Raleigh, North Carolina, in December 2019 to take advantage of what he perceives to be a high-growth market.