Amber Beverage Group-owned iconic vodka brand Moskovskaya® Vodka has designed a new Moskovskaya Street hard seltzer inspired by the iconic Moscow Mule cocktail. Canned at 4.5% ABV, two new products, with delicate notes of Raspberry & Lime and Ginger & Mint, will be available throughout Europe; the first market to launch this product being the United Kingdom in early February.
According to the IWSR, hard seltzers have experienced a meteoric rise (43% of all mixed drinks) in the US, and in the UK the category is also growing strongly and is expected to contribute to the fast growth in RTD consumption in the UK over the next few years.