Article content
We have been brainwashed to accept as gospel certain words and phrases found in the imaginative world of advertising. Without giving it a second thought, a bold phrase like “new and improved” is recognized and accepted as an exceedingly positive and valid description. But think about it. If a particular product has been improved, is it not stretching the truth to classify it as new? And if it’s brand new, how can it possibly have been improved upon?
I was shopping at Stirling Foodland the other day and purchased a family size box of Kellogg’s Special K. And since this was the family size, all printing on the oversized box was easy to read without my specs. The second-largest letters (after the humongous Special K logo itself) appeared in the word “Original” and that appealed to me because I loved the original product. But then I noticed the words “new recipe” and I thought, “Hmm, if this is a new recipe then how can it be branded as original?”
Does this ad lingo actually ring true or make any sense? intelligencer.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from intelligencer.ca Daily Mail and Mail on Sunday newspapers.