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New McDonald s Netherlands billboards smell like french fries
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McDonald s: McDonald s Netherlands uses scent for their latest campaign
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In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald's. Though unseen, its presence is unmistakable, akin to the brand's iconic logo or jingle. That is why McDonald's Netherlands leveraged their iconic smell in their latest campaign.
McDonald s announced on Monday that it has decided to capitalize on the emblematic smell of its restaurants as part of an advertising campaign launched in the Netherlands.Placed in Utrecht and Leiden,.
Article - Marketing Innovation: McDonald s Netherlands Uses Scent Billboards for Their Latest Campaign - In everyday settings like elevators, subways, or conference rooms, one often encounters a familiar scent: McDonald s. Though unseen, its presence is unmistakable, akin to the brand s iconic logo or jingle. That is why McDonald s Netherlands leveraged their iconic smell in their latest campaign.
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