Hosted by Capital Bike, the event now features an expanded Sticker Challenge and new Neighbourhood Rides. In the Sticker Challenge, participants are invited to cycle to a variety of locations to collect stickers. Cyclists who collect at least five of the 10 available can enter a contest to win an electric bicycle. “The Sticker Challenge is really taking off. Last year, we started with 42 locations, mostly in downtown Victoria. This year, we’re expanding it with more locations in Langford and Sidney,” said James Coates, program co-ordinator. “It’s also been great to have both Monk Office and Abstract Developments stepping up to sponsor our two big challenges.”