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Lancôme unveils holiday campaign in first-ever hotel partnerships in Hainan
The move has been described as a “milestone” for the beauty brand
Lancôme Travel Retail Asia Pacific has partnered with two hotels in Hainan for the first time to unveil its Holiday Magic 2020 in the island from 5 December to 15 January.
Merging online and offline activations, the campaign will take place at different pre-store visit touchpoints through travellers’ stay at
The Westin Sanya Haitang Resort and the
InterContinental Sanya Haitang Bay Resort.
As part of the campaign, Lancôme ambassadors will give out fresh roses, the brand’s signature, with holiday greetings to hotel guests, while QR codes will be placed next to the brand’s 26-foot tall ‘Eiffel Towers’ inviting them to the brand’s e-store.