Dec 5, 2020 6:00 AM PT
Mobile shopping apps have in the midst of the pandemic become central to online retail operations, and they re clearly here to stay. In fact, by 2021 mobile e-commerce, or m-commerce, sales are expected to account for 54 percent of all retail ecommerce sales.
The E-Commerce Times spoke with m-commerce specialists to find out what s behind the rapid growth of consumers shopping on mobile devices, what mobile shoppers require from shopping apps, and how retailers can provide a better experience for their customers who use mobile devices. I think shopping apps are popular with consumers because they are a great way to experience a brand in an immersive digital setting, Steven Boal, CEO of Quotient, told the E-Commerce Times.