Veteran radio Execs STEVE SMITH and TIM RICHARDS. as well as digital marketing strategist HEIDI MCIVOR-ALLEN. have joined forces to launch a new radio consulting group, the SMITH RICHARDS COLLECTIVE (SRC). The new firm brings radio operations, programming and digital marketing experience to radio stations and groups, with a fresh approach and innovative strategies to help stations grow their audience and revenues, while saving money. In addition to podcast and radio talent coaching .