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New croquet champion crowned; rescuing a newborn calf
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Maryland s digital ad tax, Gen X work habits: Friday s daily brief
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It doesn t have to be martech to be in a martech stack
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https://searchengineland.com/figz/wp-content/seloads/2021/02/facebook-ads-deliery-outage.png
If you noticed huge drops in your Facebook Ads traffic and conversions, it was due to a delivery outage over the weekend. The social media platform saw major disruptions in ad delivery starting February 18 and only resolved the issue yesterday. Most search marketers reported that only their Instagram Story campaigns remained unaffected in the outage.
Why we care. When asked for comment, Facebook sent us the boilerplate “We’re still investigating this issue and will take any learnings to improve our systems going forward.” Many marketers saw great campaigns and ROAS torpedoed over the weekend.
Are best practices useful or lazy?
Adopting best practices seems like a no-brainer. But here are some things to consider along the way.
Steve Petersen on January 5, 2021 at 3:26 pm
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Several years ago, a superior challenged me on best practices. While I didn’t always accept expert advice as gospel, I was a little perplexed as to why my superior was so reluctant to accept such direction. In fact, he even considered following best practices as lazy.
Best practices are tactics that are widely accepted to be effective, based upon expert review and observation across multiple situations. It certainly doesn’t make sense to continually reinvent the wheel, and it’s advisable to learn and apply lessons from others. However, is this always wise? I have had to time to contemplate my former superior’s opinion, and I’ve thought about factors to consider regarding best practices.