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Hercules Mulligan will now be available in over 40 markets across the United States. The distribution network has been built via independent local brand-building distributors combined with strong regional partners such as RNDC, Martignetti, and Empire.
Hercules Mulligan is available in twenty-one markets across the U.S. in major retailers such as ABC, BevMax, Costco, Total Wine, Specs, and Binny’s. Born out of the COVID-19 pandemic, Hercules Mulligan quickly became one of the fastest-growing ready-to-drink brands in the country through a direct-to-consumer push initially, making a splash in the crowded $4.4 billion RTD industry.