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i would suggest, too, for some small employers, if they don t want the administrative burden, they tell the employees to just go out, get their individual policies and i ll pay you more. yeah. it is a big administrative burden as anyone who has done it knows. it is a pain. moving on to the next one from eric. he writes, i have a marketing e-mail that i think could go viral. should i buy e-mail addresses from a list company or just send it to my friends and ask them to pass it along? here s the deal. if you think it can go viral, give it to your friends and that will prove it s not viral. buying lists, very dangerous. these are people that don t want to hear from you, don t know who you are and you re pumping stuff to them. they give their names because they sign up for a contest. so they won t necessarily open up your e-mail. the format, too, an email message is an odd thing. when i think of things going viral i think of video or a link. i don t know, maybe he should
don t spend too much money on it yet. send it to your friends and see if they send it on. great. this was great advice. thank you so much for everything today. really appreciate it. and if any of you out there have a question for our experts, all you have to do is go to our our website. openforum.com/yourbusiness. there just hit the ask the show link to submit a question to our panel. again, the website is openforum.com/yourbusiness or if you d like e-mail us your questions or comments. the address is yourbusiness@msn yourbusiness@msnbc.com. now that we ve heard from colleen and mike, small business owners just like you. my greatest advice to entrepreneurs right now is that right now is a really good time to build a smarter and stronger business that will help you grow in the future. so it s actually a really good time to grow. business owners try to do it
price war because in the end you re never going to win that. the bigger player is always going to win a price war. don t just go in there and try to be the cheaper one necessarily. this is from rona. i love my business partner but i hate his wife. how do i protect my business from her if something happens to him? you re laughing. we were all laughing actually when we got this but it s a great question. there are things you can do but a lot of people don t go down this road to protect themselves. they should. yeah, the question makes me laugh. knowing someone you love but hating the in-laws. it s that situation. that s what you do when you re in a business. it s like a marriage, the partnership that you have. i think it s very important for business partners to have a partnership agreement. they should do that. it s like a prenuptial agreement. it spells out what each person brings to the business and it spells out what happens if one person wants out or dies or stops performing