Incidents, even the very high profile ones, start with a spear phishing campaign, start with an enough it shouldnt have been clicked on. I think in that sense some of the very simple things that any company can do in terms of training their employees, knowing what their Program Looks Like actually going to default security measures instead of no secret he measures can make a big difference. And i think from the perspective changing the cost for any given firm, making sure that if there are targets of opportunity that you deny them the simple opportunity to attack you. Any thoughts on your part . From our perspective all of these conversations go into building resilience. Using the framework coming taking the partnership, using collaboration. What i like to refer to is killing the profit model on this opportunistic sense that are adversaries have. All of that goes into making it less worth it for the anniversary. But even more important making us resilient. Even if all that were to work