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11 tips for using social to become an authority in your niche

Don't wait for Google to tell you to be helpful. Here's how to create authoritative people-first social media content for your brand.

Erin jonesSearch engineSterling skyBlocal university

Google local justifications: Everything you need to know

Review the types of justifications, and which are applicable for your brand, to help you develop both onsite and GBP optimization strategies.

Erin jonesGoogle businessGoogle business profileJoy hawkinsSold hereGoogle mapsSearch engineSterling skyBlocal university

YouTube Shorts guide: How to get noticed

Developed by YouTube as an alternative to Reels and TikTok, Shorts are giving creators an additional option for sharing quick content.

Erin jonesYoutube shortsSearch engineSterling skyBlocal university

How to get reviews for local SEO: The must-do list

How do you go about knowing who and how to ask for a review? Here are some top tips on how to secure reviews for local SEO.

Erin jonesMike blumenthalSterling sky incNear mediaPositive reviewSearch engineAccount managerSterling sky

9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

United statesGeorge nguyenSearch forumLocal search forumSterling skySearch engineSearch engine land

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