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What’s the background?
Following a near three-year inquiry by Australia’s competition authority, in July its government published a new draft law that aims to redress the power imbalance between the US digital media giants and traditional news publishers. The aim of the proposed News Media Bargaining Code, which is now going through Parliament, is to get the likes of Facebook and Google to pay a small cut of revenues to news publishers whose stories help drive online traffic, but whose industries and business models have been savaged by the rise of online media. Under the code, Facebook and Google (in the first instance) will be obliged to negotiate commercial deals with news outlets (individually or collectively), or face terms imposed by arbitration. The tech giants will face fines of up to £5.6m (A$10m) for breaking agreements. They also have to give news outlets notice of changes to search algorithms affecting them, and share their u
Australian news is back on Facebook
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Facebook Faces Year of Reckoning After Showdown in Australia
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