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Brand Purpose: The Meaning Behind Top Brands Around the World

Brand Purpose explores what brands stand for, with in-depth perspective and analysis from Adweek's global network of journalists and contributors.

Christine kalvenesStephen lepitakAmy williamsSheryl daijaJacqueline babbBen jerryRebecca stewartDavid kaplanSalt imageCain foodCo operative bankMake my money matter

Advertising Leadership & Executive News, Hires & Headlines

Catch all of the latest in the advertising industry world of hires, fires & executive movers and shakers across the globe.

Olivia morleyJames kinneyEmmy liedermanPaul hiebertMartin ekechukwuRebecca stewartStephen lepitakKyle obrienSalt imageWall street

Advertising Industry Awards - Winners, Calendar & News

Recognizing the top achievers in a highly competitive industry, Adweek presents these awards and honors, as well as those given at industry awards shows.

United statesIssa raeKathryn lundstromShannon millerStephen lepitakNatalie venegasBrittaney kieferQuynh tranSchool of communication artsTelevision academySalt imageGerety awardsMiami ad schoolsCommunication artsBlack pencilLost clas

Retail Media Advertising, Trends, Top Campaigns & Strategy

Adweek’s Retail Media category page provides in-depth coverage of the business of how advertising dollars are spent on retailers’ websites and apps.

Catherine perloffTrishla ostwalMark stenbergStephen lepitakRebecca stewartElizabeth marstenPaul wrightSalt imageDentsu ad spend reportUber advertising

Top Content Marketing Strategies & Latest Content Trends

Adweek explores what top brands have done to adapt their content strategies to changing conditions, consumer needs and evolving goals.

Eric dachmanAnn marinovichJulian gamboaRebecca stewartCristina kenzMark stenbergStephen lepitakLuz coronaHolly fraserJohn lewisSalt imageEverything is better with creatorsSweaty bettyBauer productions

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