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South Africa’s Skynamo has acquired UK mobile field sales technology provider, mSeller, to grow its market share in the UK and enhance their order management functionality for field sales teams.
The acquisition of mSeller comes a year after Skynamo secured $30-million in funding from US-based software investment firm, Five Elms Capital, to accelerate the adoption of its field sales management platform worldwide.
Field sales have seen significant disruption and development over the last year, driven by the global pandemic and the resulting need to adapt to new sales and ordering processes, and deliver new features.
“The acquisition of mSeller gives us a stronger foothold in the UK thanks to their very loyal customer base and a team with more than two decades of local field sales technology experience,” says Sam Clarke, CEO of Skynamo. “By merging the best features of mSeller into Skynamo, we’ll be able to offer the global market a truly holistic order managem