Lingerie brand Simone Pérèle was established in 1948 in Paris by a talented and passionate corset maker. Shilpi Panjabi spoke to Stephanie Perele, Director of the brand, to discover the success story of the brand through the years, its major strengths, and trends seen in the lingerie market as the world evolves from the Covid pandemic.
Even in France, lingerie shifts from sexy to comfortable japantoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from japantoday.com Daily Mail and Mail on Sunday newspapers.
It might have a reputation as the birthplace of sexy lingerie, but even in France titillation is taking second place to comfort and practicality. The very word “lingerie” is a French export – used from Japan to Holland to Brazil – but France has been slow to adapt to a changing mood in the global industry which no longer treats expensive underwear primarily as a weapon of seduction.
Monday, 08 Mar 2021 11:28 PM MYT
Models present lingerie creations during a fashion show, as part of the International lingerie fair in Paris January 20, 2018 in Paris. AFP pic
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PARIS, March 8 It might have a reputation as the birthplace of sexy lingerie, but even in France titillation is taking second place to comfort and practicality.
The very word “lingerie” is a French export used from Japan to Holland to Brazil but France has been slow to adapt to a changing mood in the global industry which no longer treats expensive underwear primarily as a weapon of seduction.