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Marketers are increasingly relying on Commerce media: Criteo

Amid all the talk about privacy and protecting the consumer’s data, marketers and media owners are increasingly asking for commerce marketing solutions, as per the report

Taranjeet singhStephanie layserNews corpBestmediainfo bureau mumbaiBestmediainfo bureauAdvertising technologyMediainfo bureau mumbaiUltimate guideCommerce mediaFood deliveryCommerce mediaVice presidentManaging directorCommerce media

The pragmatic publisher s case for privacy-first ads

The ad tech hordes are again congregating with the IAB Tech Lab's Annual Leadership Meeting taking place in New York City this week.

United statesJana meronAnthony katsurStephanie layserNews corpInsider incTech labPrivacy enhancing technologiesFederated learningCalifornia consumer privacy actGeneral data protection regulationPrivacy sandboxConsent framework

With Prebid at the helm of UID 2 0, indie ad tech marches to a unified beat but not all voices are in harmony

Prebid has taken matters into its own hands as steward of the identifier originally developed by The Trade Desk.

New yorkUnited statesLos angelesPhil bohnMagnite garrett mcgrathAllison murphyStephanie layserLos angeles timesTech labNews corpOmnicom media groupNew york timesWashington postA news corpTrade deskPublicis groupe

Publishers are tapping internal first-party data influencers to rally their broader organizations

This week's Media Briefing looks at how some publishers are appointing executives to serve as internal ambassadors for their first-party data efforts.

New yorkUnited statesColumbia universityJulie ingleStephanie layserMark howardLos angelesJason yanowitzCraig perreaultAlanna roazzi laforetBrett govermanAdam wallittRoy schwartzDerek thompsonAtlantic derek thompsonThomson reuter

Things to Do at Penn State: March 4-11 | Penn State University

A selection of virtual and in-person cultural events happening at the University this weekend and next week A performance from the Calidore String Quartet, a Women s History Month presentation from attorney and social justice advocate Jasmine Rand and a reading from Walt Whitman Award-winning poet Emily Skaja are among the cultural highlights taking place at Penn State this weekend and next week.Image: Marco Borggreve Things to Do at Penn State: March 4-11 March 03, 2021 What s happening at Penn State? Here s a look at some of the cultural events both in-person and virtual taking place at the University this weekend and next week:

New yorkUnited statesUniversity parkLos angelesClaremont mckenna collegeWilliam doanTrayvon martinAlfonso mejiaMichael brownMala persaudLynn johnsonGeorge floydStephanie layserLucille corcosWarren rohrerJane rohrer

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