reporter: just one of the neighborhood kids who comes into the store and writes their birthday wish list on index cards. a lot of them, what does she want? what does she want? we ll tell them this is where you should go. i know that they really appreciate it. they don t know what to do. reporter: owner stephanie goldstein keeps index card on file so family and friend can use them as a shopping guide. it is pretty popular. i would say that we have, probably about 100 cards on file. you want to update your birthday list? reporter: not just small shops offering this service. now mega retailers like amazon and toys r us are also using wish list programs. i used the registry. i get more of the gifts that i would like. working mom of three darlene mckewan uses online registries for her children. our lives are hectic. right now, anything that can save us a little bit of time. we are all in for. reporter: but not all parents think this is such a good idea.
from our health headlines, warnings about measles outbreaks. in the past year there have been nearly two dozen outbreaks and more than 600 cases. the disease that was once thought to be eradicated in the u.s. researchers say more outbreaks are inevitable as parents refuse to get their children vaccinated. makes them vulnerable when a travelers brings the virus in from another country. continued drops in sales may force mcdonald s to call on kale. sales were down 4% last month. weaker than expected. mcdonald s admits it needs to evolve. one report says that might include adding kale to the menu. stop it. kale. stop it. kale and french fries. kale next to quarter pounder and cheese? next to french fries. even more un-american. iced coffee. kale would make mcdonald s seem more healthy changing the restaurant s perception. i m telling you this is a good move. get a little extra. thank you. thank you. no. shaking his head. walking away actually. more option