Visit Salt Lake unveils new brand for the destination
2 hours ago
Salt Lake is more modern, progressive, inclusive and vibrant than travelers realize and VSL intends to showcase the story of its fresh, creative energy.
New brand that will serve all of Salt Lake launched
Recently, Salt Lake has experienced a dramatic increase in leisure travel and business travel is picking up right behind it
New brand will build a stronger recovery for the visitor economy and dramatically increase tourism and convention attendance
Visit Salt Lake (VSL), in partnership with Salt Lake County Mayor Jenny Wilson, launched a new brand that will serve all of Salt Lake. This new brand, much more than just a logo change for VSL, will serve our entire destination. It is being launched to build a stronger recovery for the visitor economy and to dramatically increase tourism and convention attendance.
Salt Lake County wants travelers to think of the area as a place where differences blend in its new brand campaign that launched Thursday with the slogan: \