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Singapore engaged audiences in new ways at PCMA Convening Leaders 2021, where PCMA President and CEO, Sherrif Karamat, appeared as a live hologram. Photo Credit: PCMA/GPJ
Blazing a trail for post-COVID meetings, Singapore recently hosted the
Global Broadcast Centre for the Professional Convention Management Association’s (PCMA)
Convening Leaders 2021 conference. Highly revered as “the event for event professionals”, this year marked the first time the event was held out of North America in 64 years. Close to 300 people met at Singapore’s Marina Bay Sands, while also connecting with PCMA’s global community online.
The two-day conference is the latest in a series of ‘pilot events’ in Singapore, where safety measures for hygiene, contact tracing, crowd control and logistics management have been implemented and fine-tuned.