How long? 2-3 minutes
Seven reasons to be cheerful about the post-pandemic TV ad market
The importance of long-term brand strategy, the power of linear TV and spending your way out of a crisis are among the important takeaways from RTL Ad Connect’s annual Total Video Key Facts study
1 Long live linear
People have never watched as much video content as they did during the pandemic, with daily viewing up by 81 minutes across the top five European markets and daily consumption in the US hitting five hours, 51 minutes. But one of the surprising trends was the robustness of linear TV.