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The polling group YouGov is tapping investors for £55 million to help fund its takeover of GfK’s consumer panels business for up to £270 million.GfK, the data g
The London-listed opinion pollster is to announce plans on Thursday for a cash call to support the purchase of GfK s global consumer panels division, Sky News can reveal.
British polling company YouGov
on Thursday announced the acquisition of the consumer
panel business of German market research firm GfK SE for 315
million euros . GfK s consumer panel.