Celebrities and cashed-up city folk flocking to Byron Bay have forced up house prices 36 per cent in just a year as locals struggle to find a home.
The once-sleepy hippie haven on the New South Wales far north coast used to be lined with plenty of affordable shacks near the beach.
But in recent years, those fibro houses have been bulldozed and replaced with water view mansions, some taking up three blocks.
Movie stars like Chris Hemsworth and Zac Efron also moved into the town that was once renowned for its barefoot artists, surfers and rainbow bus tours to Nimbin.
Byron Bay has transformed from a laid-back coastal town to a Hollywood mecca as successful businessmen and celebrities flood the region.
While the northern NSW town is now an internationally acclaimed destination, locals are being priced out as the popularity drives real estate prices up.
Little shacks from the 1960s have been bulldozed in to build mansions that span three blocks, and rental availability has plunged to an all-time low.
Locals say there is no way for them to compete with city-sized budgets from people moving from Sydney or Melbourne, and celebrities appear to be snapping up land in every direction.
Zac Efron, Natalie Portman and Isla Fisher are among the stars in Byron Bay
Chris Hemsworth said he enjoys the fantastic weather Byron Bay has to offer
The 37-year-old said American stars are catching on to the lifestyle in Australia
Hollywood stars and film crew relocating to the town has come at a cost to locals
Locals say they re being priced out by celebrities and Sydneysiders relocating