Adding significant firepower to its Melbourne Investment offering, leading media agency Initiative, has appointed Steph O'Donnell as head of investment – Melbourne. O’Donnell is also appointed to Melbourne’s senior leadership team.
Reporting directly to chief partnerships and investment office
Social enterprise MOOD tea has partnered with Carat and Dentsu Creative to deliver its latest probono campaign, securing over $9M in media placements.
The campaign is the latest to be backed by industry in a major way, with MOOD having now secured $30M in industry in media placements since its