As a part of the overall branding initiative at Industrial Light & Magic (ILM), ILMxLAB announced that they are rebranding the creative studio to ILM Immersive.
The VFX giant reveals new logos and branding reflecting the studio's advancements in innovative multiplatform storytelling via virtual and mixed reality; its latest release, ‘Star Wars: Tales from the Galaxy’s Edge - Enhanced Edition’ is available on PlayStation VR2.