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Spotify Is Entering the Hardware Market

The world s largest audio streaming giant, Spotify (NYSE:SPOT), recently announced the launch of Car Thing, a smart player designed for the car. For a company that s built its success on other companies devices, this is its first foray into the world of hardware.  Following the April 13 announcement, Spotify s stock price jumped as much as 5% on the day, suggested the move pleased investors. So let s see what the market liked about Spotify s latest announcement. What is Car Thing? Car Thing is a smart player designed specifically for car rides that allows users to easily control the audio while on the road. Between its four-inch display screen, circular dial, and embedded microphones, drivers can ask, tap, turn, or swipe to get to the songs, artists, playlists, or podcasts they want to hear.

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