There's an old saying that the only things in the middle of the highway are yellow stripes and roadkill. State Farm is finding that out, four days into a raging PR disaster of their own making. To no one's surprise but theirs, Americans didn't respond too kindly when the insurance company was caught dishing out transgender books to five-year-old kids. Angry customers started ringing agents' phones off the hook, asking what the devil they were doing wading into the LGBT debate. Headquarters blinked. But instead of touching the hot stove and backing away, State Farm got burned by another mistake: believing it could please both sides.
There's an old saying that the only things in the middle of the highway are yellow stripes and roadkill. State Farm is finding that out, four days into a raging PR disaster of their own making. To no one's surprise but theirs, Americans didn't respond too kindly when the insurance company was caught dishing out transgender books to five-year-old kids. Angry customers started ringing agents' phones off the hook, asking what the devil they were doing wading into the LGBT debate. Headquarters blinked. But instead of touching the hot stove and backing away, State Farm got burned by another mistake: believing it could please both sides.
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