The Steigenberger Academy has returned to the DH Family, and Deutsche Hospitality has thus become the only hotel group in Europe to have its own state-recognised initial and continuing training venue. Ulrich Bensel, CHRO of Deutsche Hospitality, will become Managing Director of the Steigenberger Academy. Responsibility for day-to-day running will remain with Bettina Wolf. Deutsche Hospitality has taken the Steigenberger Academy back in house with the aims of countering the shortage of skilled workers within the sector and of offering even more attractive continuing training opportunities to its approximately 11,000 employees. Located in Bad Reichenhall, the academy boasts a proud tradition which stretches back for more than 70 years. It formed part of Steigenberger Hotels AG during the period from 1972 to 2011.
A tense wait has proved worthwhile. On 9 March 2022, the Guide Michelin revealed who the new stars of the German restaurant scene would be. The “Français” at the Steigenberger Frankfurter Hof, which is headed up by Patrick Bittner, was able to retain its star. Patrick Bittner, who fires the enthusiasm of guests with his creations inspired by French haute cuisine, was awarded his first star by the Michelin jury as long ago as 2009.
Deutsche Hospitality has another fabulous success to report. Steigenberger Hotels & Resorts has achieved first place in the “Hotels” category of the “2021 Brand of the Year” rankings produced by polling institute YouGov and the business newspaper Handelsblatt. This makes it 2021’s most popular hotel brand. The results of the survey are based on more than 900,000 online interviews conducted by YouGov in the period from 1 September 2020 to 31 August 2021.
Deutsche Hospitality has landed two separate employer awards and thus delivered another fabulous success for the DH Family. The hotel group, which has around 11,000 staff worldwide, has held on to its “Germany’s Top Employer” status every year since 2010. This accolade is conferred following an external audit conducted by Top Employer Institute, an independent company specialising in HR certifications which operates globally. The assessment is based on various criteria such as the development opportunities enjoyed by employees and consideration of ethical and social factors.
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