THE DISH: Bare it for Bolthouse Farms with beverage giveaway [The Bakersfield Californian]
Jan. 7 It’s clear that 2020 exposed some naked truths about ourselves. Bolthouse Farms has found a way for health-conscious folks to benefit in the new year.
The local grower is launching its “Don’t Get Caught Naked” sweepstakes, which kicks off Monday. Fans are encouraged to share their wildest “caught naked” stories from last year, whether it was from your housemates or loved ones while sheltering in place or a Zoom meeting gone awry.
“After a long year of uncertainty and many of us staying close to home, the ‘Don’t Get Caught Naked’ campaign allows Bolthouse Farms to boldly show our brand personality and sense of humor and aims to bring this spirit to the new year,” said AJ Bernstein, Bolthouse Farms vice president of marketing, in a news release. “We’re living out our goal of creating a new way for people to eat and live healthier lifestyles by offering beverage