The market products and services with a mock up of course we end up paying of course monetizing genda welcome to mate ive been and im. Before we start crunching the numbers heres something the advertising executives missed the growing market for women who fancy a ride on fast wheels yeah were no longer being draped over motorcycles just to rev up sales ben we have been well documented by one thats long been dominated by men. But this is a women only event they want to break the stereotype. The best suits my became known by monday you know your children partner at home call friends you havent seen for a while get on your motorbike and head to pack for lads to do something thats just for you. 4 years ago if they were called nick founded whats now europes biggest women only motorbike festival petra lets. Her aim was to get more women interested in money to buy and to connect them with each other. Every year we see a handful of women who dont have motorbike licenses and who arent into the