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Chinese automaker Geely hires former Bentley design chief
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Bentley’s former design chief Stefan Sielaff has left the British automaker and will reportedly start working for Geely.
A Bentley spokeswoman confirmed Sielaff’s departure earlier this week, stating that he “left his position to pursue other career opportunities outside Bentley and the Volkswagen Group”, but did not comment on the reports of him joining Geely, as claimed by German press outlets.
Sielaff assumed the role of Bentley’s design boss in 2015 having previously headed up the VW Group’s Potsdam design center in Germany. The 59-year-old has spent most of his career with the VW Group, having joined the car manufacturer in 1990 as an interior designer at Audi.
Sielaff will reportedly start his new job in Gothenburg, Sweden after his obligatory gardening leave, which is expected to last three months, before heading off to Geely’s design headquarters in Shanghai.
In the meantime, Horbury will continue to oversee design development of Geely Auto Group’s brands as well as the company’s design studios in Shanghai, China; Gothenburg, Sweden; Barcelona, Spain; California, USA; Kuala Lumpur, Malaysia and Coventry, England. The British automotive designer, who turns 70 years old in a few weeks’ time, has led Geely Design since 2011 and is said to retire after Sielaff’s arrival.
His successor is certainly well known in the global design scene, putting out cars like the EXP 100 GT and Bacalar, the latter reviving Bentley’s Mulliner bespoke coachbuilding service. Throughout his tenure, the brand also introduced the new Continental, Flying Spur and refreshed Bentayga.
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