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Havas Dublin Rolls Out Global Campaign for Birra Moretti
April 16, 2021
Havas Dublin has rolled out a global campaign for the Heineken-owned Italian beer brand Birra Moretti.
The campaign, which is called “The Home of Life’s Simple Pleasures” was shot in the Italian city of Arezzo in Tuscany, with its hero TVC directed by award-winning filmmaker, Martin Aamund. The ad features a young Italian man, Fabrizio, who ingeniously utilises a bucket, a rope and his neighbours’ community spirit to gather the ingredients for the perfect afternoon aperitivo, in exchange for an ice-cold Birra Moretti delivered direct to their balcony!
This is the Dublin agency’s first global campaign and it is currently running in six countries worldwide with more to be added later this year. According to creative director Gary Boylan: “We’re extremely proud of our work with Birra Moretti – especially at a time when life’s simple pleasures have become more important than ever. We were insp