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Andrew Holmes on the Importance of Story Mechanics in the Edit Suite and the Collaborative Process behind His Recent Wins

Little Black Book, Andrew Holmes on the Importance of Story Mechanics in the Edit Suite and the Collaborative Process behind His Recent Wins

Aussie encourages Australians to Sign Here in new integrated campaign via The General Store

Aussie encourages Australians to Sign Here in new integrated campaign via The General Store
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Jeep travels to isolated, peaceful coordinates in new Jeep Compass

Jeep travels to isolated, peaceful coordinates in new Jeep Compass August 4, 2021 9:21 The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates. In one of the 30 second spots, a family relaxes on a peaceful beach alone together. In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard. ADVERTISEMENT All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass. Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”

Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners

Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Photographer Woody Gooch explores Australia in new short film for Audi via We Are Social

April 23 2021, 9:19 am | BY Ricki Green | 2 Comments To coincide with Earth Day, Audi Australia and We Are Social have released a short film that follows acclaimed Australian photographer, Woody Gooch, on an epic adventure down the east coast of Australia in the all-electric Audi e-tron Sportback.   A vision of sustainable exploration, ‘Electric Eye’ is the culmination of a 3,500 km, 10-day road-trip in the brand’s first all-electric vehicle. Departing from Rainbow Beach in subtropical Queensland, the journeyman and photographer drove across the New South Wales border through the laid-back town of Byron Bay, down to the Snowy Mountains region and finally back up to Sydney via the South Coast of New South Wales.

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