At the beginning of September, the Ruby Group officially entered the Dutch market. The newest design hotel of the Munich-based company, around founder and CEO Michael Struck, has opened in Amsterdam. The 291 rooms are spread across 18 floors with a total area of 24,230 sqm2. For the first time, Ruby integrates its Workspaces into the hotel under the same roof, across three floors and with 138 workstations. In addition, Ruby Emma is Ruby s first re-flagging project. The hotel s public areas have been completely re-designed. The interior design tells the story of the location s pioneering role in energy production and use in Amsterdam, since ships first sailed along the Amstel. A collection of sails extends over the entire three floors of the entrance area, where the twelve-metre-long bar is also located. Ruby s signature style is also evident in this project, through the use of vintage furniture and unique decorative objects, along with the use of high quality and sustainable material