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Tom Snyder: AI reinforces algorithmic bias, often to unexpected effect

As society and business shifts from primarily human interaction to increasingly digital ones, we are now at the mercy of biases built into algorithms that ultimately steer our behavior.

The 2024 Group Business Forecast: Trends to Help Hotels Capitalize on the Back-to-In-Person Boom

Group business is back in a big way. In-person events are returning to their pre-COVID normal pace. In 2024, 81 percent of meetings will have an in-person component in them. A recent study by Deloitte anticipates that by 2024, business travel spending will return to its level before the pandemic. This view is echoed in Accor s data, which shows in their latest survey regarding client business travel that 57 percent of those surveyed anticipate a budget increase for travel in 2024 compared to 2023.

Startup success: The real challenges and key factors beyond the idea

Aspiring entrepreneurs should embrace an idea as the starting point and be prepared for a long, challenging but ultimately rewarding journey.

How to write an effective call to action for conversions

Get tips and examples on how to write an effective call to action that generates leads and boosts conversion, and further improves your CTA strategy with efficy.

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