Politics. Hi, priscilla and brandon. You have to unmute. Nice to be here. Thanks for having us. When i was asked to sort of moderate this, one of the thing that it brought up brought to mind or brought null mill enemy he was now in the early how 200s there was a panel u. S. Discussion of the future of books and people making prediction about he future of books and how things had to change and which way they needed to go and that was all tied to the emergence of ebooks and ebook technology and most of the people saved at that time did not turn out to be true. Ebooks did not take over from print books. And in particular, younger readers more than any other Demographic Group preferred print books. So, the idea that Book Publishing needed to change with this technology, maybe it did some ways but not maybe in ways that people thought, and im wondering first, priscilla, i dont know if you remember that time or the kind of craziness that win along with it, but do you feel that i dont know ho